Karen Gittins
Harnessing AI in Modern Marketing: Key Roles and Tools
The marketing landscape is undergoing a significant transformation with the integration of Artificial Intelligence (AI). For...
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Recruitment articles for the UK jobs market
Karen Gittins
May 212 min read
"The Future of Marketing: Unfolding Trends in 2024"
The Top Marketing Trend for 2024: Focusing on Attention and Engagement The biggest trend in marketing is focusing on how well ads capture...
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Karen Gittins
Apr 152 min read
Understanding the Distinction: Consumer vs. B2B Subscription Marketing Strategies
Here are some key distinctions: 1. Target Audience: - Consumer subscription marketing targets individual consumers or households who are...
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Karen Gittins
Jan 172 min read
8 Proven Strategies to Ace Your Interview and Land the Dream Role in Marketing!
Preparing for a marketing interview requires a combination of industry knowledge, communication skills, and a strategic mindset. Here are...
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Karen Gittins
Oct 27, 20231 min read
Shifting Tides: Q3 2023 Bellwether Report Unveils Dynamic Marketing Landscape
The Q3 2023 Bellwether Report reveals a dynamic landscape in marketing budgets. Notably, marketing efforts to protect brands and leverage...
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Karen Gittins
Sep 27, 20232 min read
The Growing Importance of Interactive Content as we head toward 2024
In a rapidly evolving digital landscape, staying ahead of the curve is vital for businesses and content creators alike. One key trend...
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Karen Gittins
Sep 15, 20232 min read
The Power of Portfolios: Why Showcasing Your Best Work Is a Marketing Game Changer
A standout marketing portfolio is your passport to success in the competitive job market. It's not just a good idea; it's a strategic...
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Karen Gittins
Jul 17, 20233 min read
Evolution of Conference Marketing Recruitment: A 20-Year Journey
Over the past two decades, the world of conference marketing has undergone remarkable transformations. As a specialist conference...
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Karen Gittins
Jun 16, 20231 min read
Navigating 30 Years of Recruitment
The recruitment industry has undergone significant changes due to technological advancements. The rise of the internet, job boards,...
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Karen Gittins
Jun 14, 20232 min read
Numbers speak louder than words
As a recruiter specialising in sales positions, I have observed a concerning trend among CVs, where many candidates fail to include their...
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Karen Gittins
Apr 27, 20232 min read
Key traits of a good conference marketer
A good conference marketing manager should possess a variety of skills and qualities that enable them to effectively promote and sell...
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Karen Gittins
Apr 20, 20231 min read
Has Event Sponsorship changed in the last 5 years?
Event sponsorship has undergone significant changes in the last five years. Some of the notable changes are: Increased focus on ROI: In...
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Karen Gittins
Jan 13, 20222 min read
Welcome to the Metaverse, This digital world is storming ahead!
The digital world is storming ahead, with Metaverse being the word on everyone’s lips right now. But what exactly is Metaverse and how...
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Karen Gittins
Sep 16, 20212 min read
The Events Industry in 2021
Graduate insight into working and finding jobs in the events industry.
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AMDAS recruitment
Jun 3, 20212 min read
June 21st – Event of the Year?
Will they? Won’t they? No, we’re not talking about Boris and Carrie. No, not Ross and Rachel from the Friends Reunion either. We all know...
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Karen Gittins
Feb 10, 20213 min read
Omnichannel Marketing
Omnichannel marketing effectively takes multichannel to the next level. Many brands will have bricks and mortar shops, online shopping...
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Karen Gittins
Jan 7, 20212 min read
What does the shift to remote mean for B2B sales?
Prior to Covid, B2B sales were having to adapt to B2B buyers shifting toward digital services such as online chat and self-service...
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Karen Gittins
Dec 2, 20202 min read
Events are back
Events are back! From today (Wednesday 2nd of December 2020), the tier system will kick in again across England. The updates to the tiers...
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Karen Gittins
Jul 2, 20203 min read
Are Virtual Events the future of conferences over the next 2 years?
Over the last months, we have witnessed some extraordinary work in the sectors we recruit. Businesses have had to adapt to the brave new...
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Karen Gittins
Jun 25, 20204 min read
Marketing Preparation: Can your marketers say you add value?
The government’s further easement of lockdown on the 23rd of June has been a welcome announcement for business. For many of us, the last...
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